How to Leverage Your content regularly for Maximum Impact
You have invested time or perhaps money (or each) in the production of exclusive articles, now what? One of a kind articles can benefit your corporation in many ways, but only should you put them to work.
Easy methods to leverage articles for maximum impact:
Post one of a kind articles on your website - Either develop a prominent "Articles" section on your website or go into a blog. Add written content regularly to ensure that Google and yahoo takes notice.
Increase social bookmarking tools -- The easier you can make the item for your users to like, +1, bookmark, or discuss your content, the more likely it truly is that they'll do so. At the bottom of each article or post, follow up by simply asking your users to take a specific activity.
Post links for your articles on your own social networking accounts - The sporadic link back to much of your website is beautifully acceptable. Balance that with meaningful relationships and insights simply put profile doesn't appear self-serving. As your followers thoughts, share, or prefer your link, their enthusiasts will then be exposed to the item.
Use articles during email campaigns - Rather than include the entire article in your ezine, write-up a summary along with a hyperlink back to the article hosted on your website. This will drive subscribers back to your website where you have additional opportunities to make the case.
Use parts of articles in direct mail - Confused what to include in your next postcard? Your existing content may be the answer. Limited Top 5 lists can grab your traditional prospects' attention.
Compile affiliated articles into a book or report : As you build your group of unique articles, you can definitely find that you have the foundation a great eBook or exceptional report that you could later on sell or loss leader.
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